Florense movimenta Nova Iorque

Florense movimenta Nova Iorque

Grife de móveis alto padrão convidou arquitetos para comemorar o sucesso da  inauguração de sua nova loja na cidade 

Inauguração Florense_05Na última semana, a Florense – grife de móveis alto padrão – inaugurou seu novo espaço em Nova Iorque e para comemorar  em grande estilo, Camila Carneiro Johnson, diretora comercial das lojas D&D, Rebouças e Lar Center e Mateus Corradi, diretor de marketing da marca, convidaram os arquitetos Fábio Morozini, Patricia Martinez, José Ricardo Basiches e David Bastos para conhecer com exclusividade a nova loja, além de diversos encontros que aconteceram nos principais pontos turísticos da Big Apple.

O roteiro contou com um animado drink no Hotel Viceroy e um jantar especial no badalado restaurante ABC Kitchen, dentro da ABC Home, na Broadway, que já foi considerado um dos melhores da região.  Os arquitetos também puderam realizar uma visita guiada pela Glass House, patrimônio histórico considerado a principal obra de Philip Johnson. E para finalizar a visita à Nova Iorque em grande estilo, os convidados Florense participaram de um piquenique cheio de charme em Chery Hill, localizado no coração do Central Park.

Florense celebrates a pre opening in New York

Founded in 1953, in Flores da Cunha, a city in Rio Grande do Sul state, located in South Brazil, Florense is established in Brazil and Latin America as one of the most important and well known design companies, with 60 stores located in Brazil and 11 in other countries like United States, New Zealand, Chile and Uruguay.

Florense’s collections are innovative, sophisticated and contemporary with options for kitchens, bathrooms, bedrooms, living room, dining room and home office. The brand united high technology with design, and also manages sustainability, which is one of its values. Products and services of Florenses’s franchising earned approximately  U$222 million in 2013. The brand is betting on NY to be recognized as an international luxury brand of furniture high-end.

Last week, Florense invited four recognized Brazilian architects to celebrate your pre opening in NY. Beyond to see the store and the new collection Lumina for home offices exclusively, Fábio Morozini, Patricia Martinez, José Ricardo Basiches e David Bastos had a city tour with Mateus Corradi, marketing director and Camila Carneiro Johnson, the biggest franchised in Brazil.

New York was chosen to be Florense’s new address because of its mix of artistic styles and different cultures which includes architecture and design, said Mateus Corradi. With 350 m² of area, the store will have new and classic pieces of the brand, besides collections by famous designers. Florense will also offer a based madrepérola finish to the furniture, a precious material that brings luxury and sophistication. Between the products available there is a stunning versatile shelf called ZigZag by Henrique Steyer which size is adjustable.